In managing guest communications, it is critical for hotel operators to respect guest consent preferences. While Bookboost provides mechanisms to manage consent, it is ultimately the responsibility of the hotel (customer or operator) to ensure compliance with relevant consent laws and regulations. Misuse or neglect in managing consent—such as sending marketing materials without consent or ignoring unsubscribes—can lead to legal issues.
This refers to the abstract setup of the consent definition. It includes settings like:
This represents the guest’s relationship with the defined consent and includes details like:
Note: Both of the above are often referred to as "Consent" in general.
Consent can exist in multiple statuses, each reflecting the current state of the guest's consent:
Revoked:
The guest has withdrawn consent (e.g., unsubscribed or opted out). This consent is no longer valid.
Pending:
Consent is awaiting confirmation (e.g., in a double opt-in process). This status is not valid until confirmed. If "require confirmation" is enabled, all consents start as pending and move to "Granted" when confirmed.
Implicit:
The guest has not taken explicit action but is assumed to have given consent, for example, by booking a room. This status can be used for sending non-promotional updates related to the guest’s stay. Guests should have the option to opt out at any time.
Granted (Explicit):
The guest has actively agreed to the consent, either through an external system (e.g., PMS) or by confirming a pending consent (e.g., double opt-in). This status is valid and passes both implicit and explicit consent checks in campaigns.