In the world of email marketing, data is king. By understanding the various metrics available in Bookboost's Campaigns Reports section, marketers can gain valuable insights into the performance of their campaigns and make data-driven decisions to enhance their strategies.

• Locating the Campaigns Reports Section in Bookboost

In this article you can find a closer look at each metric we have, what it signifies, and how it can be utilized effectively 👇

1. Sent 📤

• Definition: The total number of emails dispatched to recipients.
• Impact: This metric gives you an overview of the scale of your campaign. Analyzing changes over time can help determine whether your reach is expanding or contracting.
• How to Analyze: Compare this metric against other engagement metrics like opens and clicks to gauge overall campaign effectiveness. A low ratio of opens or clicks to sent emails may indicate issues with your email list quality or campaign relevance.

2. Unique Opens 📬

• Definition: The count of distinct recipients who opened the email.
• Impact: Opens are a preliminary indicator of campaign engagement. High open rates generally suggest that your subject lines are effective and your audience is eager to hear from you.
• How to Analyze: Look for trends in what time of day and which subject lines yield higher open rates to optimize future sends.

3. Failed❗

• Definition: Emails that could not be delivered.